Radio Gol
·6 August 2026
Briatore shocks with Alpine valuation: «If it were mine, I'd sell»

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Yahoo sportsRadio Gol
·6 August 2026

Alpine executive advisor Flavio Briatore said the French team is worth more than $3 billion and offered a striking reflection on the economic growth Formula 1 is experiencing. The Italian stated that if the team were his, he would not hesitate to sell it because of the high price it has reached on the market.
The comments came after various estimates ranked Alpine among the least valuable teams in the category. However, Briatore argued that those figures are outdated and explained that there is an offer for an equity stake that values the team at between $3.5 billion and $4 billion.
“When I sold my stake in Benetton, the team was worth just $80 million. Today we are talking about billions, and some experts believe that in a few years a Formula 1 team could reach $10 billion,” said the veteran Italian executive.
Asked whether he believes valuations have already reached their ceiling, Briatore responded with a phrase that quickly went viral: “If the team were mine, I would have already sold it”. Beyond the joke, his words reflect the strong financial growth the top category of motorsport is going through and the appeal its teams now hold for investors.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.







































