Bruno Prata analyses Sporting's transfers, calls it a consumerist market | OneFootball

Bruno Prata analyses Sporting's transfers, calls it a consumerist market | OneFootball

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·13 September 2025

Bruno Prata analyses Sporting's transfers, calls it a consumerist market

Article image:Bruno Prata analyses Sporting's transfers, calls it a consumerist market

Bruno Prata gave his analysis of the transfer market for the three major Portuguese football clubs, with a particular focus on Sporting. The expert believes that, unlike the global football windows, the national clubs do not have the ability to be as ‘consumerist’.

"The unprecedented investment by Sporting, Benfica, and Porto reveals the growing challenge of finding young talent at a low cost. The effectiveness of European scouting has increased, reducing Portuguese clubs’ access to market opportunities. An example of this is the 20 million paid by Porto for Froholdt, and the 27 million spent by Benfica on Ríos and Sudakov," he told the newspaper Record, before moving on to an example involving Sporting.


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"Although the context helps explain the high values, it does not justify certain risky bets. Benfica signed Lukebakio for 20 million (plus 4 million in add-ons), despite the player being almost 28 years old and having limited potential for appreciation. Sporting did the same with Luis Suárez, paying 22.16 million, plus 5.3 million and 10% of future capital gains," he added.

Next, Bruno Prata refers to one of Sporting’s biggest investments in this market - who will make his debut against Famalicão - Fotis Ioannidis: "Ioannidis, signed by Sporting for 22 million plus 3 million in objectives, and with 25% of capital gains ceded, lost his place at Panathinaikos, which raises questions about the criteria. In these cases, the urge to sign seems to have outweighed the real sporting need, creating the perception of consumerism rather than strategy," he said.

"Curiously, Sporting narrowly missed out on signing Jota Silva, avoiding paying 4.5 million for a simple loan with a purchase clause of 15.5 million — for a 26-year-old player with only reasonable performance. In that sense, it would have been more understandable to spend the same 40 million on a talent like Kevin." he concluded.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.

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