BVB unveil new away kit: one detail divides fans | OneFootball

Before the start of the season, the new BVB away kit is drawing huge crowds. One detail, however, is dividing the fans.

Borussia Dortmund, together with supplier Puma, has unveiled the new away kit for the 2026/27 season. After the controversial grey strip from last season, BVB is now returning to a much more classic look. The new jersey is almost entirely black and has been available since August 11.

The day before, BVB had already teased the launch on Instagram. In short clips, Julian Ryerson, Mussa Kaba and Carney Chukwuemeka could be seen wearing the new shirt. The announcement clearly sparked major interest: even before sales officially began at 9 a.m., a digital queue had already formed in the online shop shortly after 8 a.m.

The new away kit carries the motto “Wherever we go” and is dedicated to the supporters who follow Borussia Dortmund to matches far from home. “The volume and passion with which the black-and-yellow fans fill stadiums across Europe are part of an identity that extends far beyond Dortmund,” the club said when unveiling it.

New BVB kit: fans debate Vodafone logo

Black is the dominant color, while the BVB crest and the Puma logo stand out with bright yellow elements. There is also a zigzag pattern running across the fabric. It is meant to symbolize movement and represent the energy of the team and its travel-loving supporters.

Photo: BVB

Many fans are pleased with the return to a black away kit. The mood was very different around its predecessor: the grey jersey from the 2025/26 season was heavily criticized by parts of the fan scene. At an away match in Heidenheim, supporters even described it as “the ugliest kit in the league”.

There is still debate around the new model, however. The red Vodafone lettering in particular has drawn criticism from some fans because it breaks up the otherwise consistent black-and-yellow design. Others see it as a successful contrast. The new shirt starts at 100 euros. The authentic version, which is also worn by the professionals, costs 150 euros, while the children’s shirt is priced at 80 euros.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.