By mutual agreement, São Paulo to end shirt sponsor deal early | OneFootball

São Paulo decided to mutually terminate the contract with Blue, the health plan manager, for sponsoring the back bar of its jersey.

The agreement, signed in the middle of last year, was supposed to last until the end of December. Initially, it would have brought around R$ 15 million to the club's coffers. However, it is unclear whether the entire amount was actually transferred to the Morumbi club or if there is any pending payment.

It was internally suggested within the club that the reason for ending the contract early was due to payment issues from the company. However, São Paulo and Blue do not confirm this information. Sources from Blue mention a readjustment in marketing strategy. Meanwhile, the Tricolor states it is looking to reposition its sponsorship contracts.

According to the ‘Blog do São Paulo‘, the management “understands the need to seek opportunities that bring broader benefits to the club and its fans.”

During the partnership period, Blue conducted activations with the Supporter-Member program, health and wellness campaigns, and had significant exposure in digital media and advertising boards at Morumbi, mainly.

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São Paulo limited itself to “thanking the ethical stance and values of the company, as well as the contribution to the club's brand strengthening project.”

According to AVANTE MEU TRICOLOR, the goal is to find a new commercial partner to fill the space on the uniform, increasing its revenue. The understanding is that there is no rush, and the new sponsor is expected only in January.

Currently, including Blue, São Paulo annually collects approximately R$ 100 million from jersey sponsorships. A significant part of this comes from Superbet, which in 2025 spent R$ 78 million on the club. The contract includes an adjustment in 2026.

Recently, the Tricolor signed a contract with Cartão de Todos to sponsor the front bar of its jersey. The deal's values were not disclosed.

Despite the management's optimism in generating more revenue, it is important to remember that two areas of the jersey remain vacant: the sleeves (since mid-last year) and the shoulders (since March, when the club terminated with Viva Sorte due to a conflict of interest).

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.