Calculated move: why Hoeneß revealed all on the Jackson deal | OneFootball

Calculated move: why Hoeneß revealed all on the Jackson deal | OneFootball

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·9 September 2025

Calculated move: why Hoeneß revealed all on the Jackson deal

Article image:Calculated move: why Hoeneß revealed all on the Jackson deal

Normally, FC Bayern has a policy: contract details are not discussed. However, Uli Hoeneß made an exception on SPORT1's Doppelpass – and revealed why Nicolas Jackson will probably never be permanently signed. There's a strategy behind it.

For years, the Bayern bosses have been repeating like a mantra: "We say nothing about contracts." Whether under Oliver Kahn, Hasan Salihamidzic, or most recently under Christoph Freund and Max Eberl – the line has always been the same. But Hoeneß does not adhere to this unwritten rule. The honorary president used the TV stage to reveal details about the loan deal with FC Chelsea.


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"He will never do that" – Hoeneß causes confusion

Hoeneß confirmed: The obligation to buy only applies if Jackson starts at least 40 official matches. "He will never do that, you don't have to worry," the 73-year-old confidently stated.

Basically, this was no surprise. It was clear from the time of his signing that the Senegalese was planned as a supplementary player and possible backup for Harry Kane. However, what was new was the openness with which Hoeneß practically admitted that internally they do not believe in more than 40 appearances.

This clarity also made international headlines. In England, the statements were met with surprise. And Jackson's agent Diomansy Kamara promptly responded via Instagram: "Many talk, but few tell the truth. Our only priority is Senegal's crucial World Cup qualifying match. The rest will be clarified in due course." Whether the words were specifically aimed at Hoeneß was left open – but the timing suggests it.

Hoeneß defends the Bayern image

Article image:Calculated move: why Hoeneß revealed all on the Jackson deal

Photo: IMAGO

So why did Hoeneß deliberately break with the Bayern tradition of not revealing contract details? According to SPORT1, the answer lies in his strategy. The honorary president wanted to portray the record champion as a clever and economically sensible actor in a critical transfer window.

Jackson's loan was seen by many observers as a costly gamble. The fact that the player and agent, according to Hoeneß, waived money to make the deal possible, fit perfectly into the picture. Thus, he presented FC Bayern as the winner – both in sports and financially.

Hoeneß is therefore pursuing a clear line: He wants to preserve the myth that the record champion is not only successful in sports but also acts economically wisely. Even if he runs the risk of upsetting agents or fans.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

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