CBF hosts Midea directors, official sponsor of Brazilian referees | OneFootball

CBF received a visit from Midea executives, the official sponsor of Brazilian refereeing Credits: Samara Moumei/CBF

CBF welcomed an institutional visit this week from executives of Midea, the official sponsor of Brazilian refereeing. The meeting, held in the office of president Samir Xaud, was attended by company executives Mario Sousa, Vice President of Sales and Marketing, Barbara Miklasevicius, Marketing Manager, and João Fagundes, Trade Marketing Manager.

Representing CBF were Director of Refereeing Netto Góes, Competitions Marketing Director Claudio Gomes, and President of the Refereeing Commission Rodrigo Cintra.

Under a contract signed this year and valid through 2027, the company holds the master sponsorship of refereeing and displays its brand on the back of referees’ uniforms in all competitions organized by CBF.

“The professionalization of Brazilian refereeing is among the priorities of our administration, and Midea has been an important partner in ensuring better working conditions for the category, which is seeking improvement and modernization and delivering a better product for Brazilian fans,” said Samir Xaud.

CBF received a visit from Midea executives, the official sponsor of Brazilian refereeing Credits: Samara Moumei/CBF

“Football is part of Brazilians’ daily lives, culture, and passion, and it has been going through an important process of evolution and professionalization in our country. This progress is also reflected in national refereeing, which is becoming more technically prepared every day and gaining greater international recognition. For Midea, standing alongside CBF in this context reinforces our connection with one of the country’s main interests and with initiatives that contribute to strengthening the sport,” said Mário Sousa, Vice President of Marketing and Sales at Midea Carrier in Brazil.

All of Midea’s sponsorship funds are reinvested by CBF to support refereeing, which is undergoing a professionalization process through referee training projects, modernization of the profession, alignment with international standards, and investments in technology.

In Brazil, Midea also sponsors the CONMEBOL Sudamericana and the CONMEBOL Women’s Libertadores.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.