CBF takes clubs and federations to NFL immersion this Saturday (13) | OneFootball

The second stage of the international immersion program promoted by the CBF continued this Saturday (13) in New York, with an agenda focused on learning about the management, commercialization, and governance practices of the National Football League (NFL), considered one of the most valuable and successful sports leagues in the world.

Representatives from clubs in Série A and Série B of the Brazilian Championship, presidents of state federations, and CBF officials took part in meetings with executives from the American league, continuing the exchange of experiences that began on Friday (12), when the delegation visited the headquarters of Major League Soccer (MLS).

“It is a very important moment for Brazilian football. We had a second immersion, now in the U.S., with the opportunity to learn and gain a better understanding of what is being done in the world’s leading championships. And we are not talking only about football, but also basketball, American football, and other sports. Now the task is to take this knowledge and apply it to our football, always thinking about the growth and strengthening of clubs, federations, and competitions,” said Mauro Carmélio, president of the Ceará Football Federation.

CBF takes clubs and federations to an immersion at the NFL this Saturday (13)Credits: Giovanna Alencar

The main commitment of the day was a lecture delivered by Jon Baker, NFL senior vice president and head of the organization’s Major Events and International Games area. During the meeting, aspects related to the league’s global expansion were presented, as it has been taking American football games to several countries, including Brazil. Strategies for fan engagement, development of commercial properties, and organization of major sporting events were also discussed.

“We learned and absorbed the lessons from the leading championships in the United States. And this will translate into the progress of Brazilian football. The focus is on our championships and how we can grow, providing fans with great spectacles and top-level competitions on and off the field,” said Evandro Carvalho, president of the Pernambuco Football Federation.

The program also included the participation of Professor Vince Gennaro, from New York University (NYU), a specialist in sports management and consultant to international sports organizations.

Club, federation, and CBF officials took part in an agenda with executives from the world’s leading sports leagueCredits: Giovanna Alencar

CBF president Samir Xaud highlighted the importance of learning about successful structures outside football in order to broaden the range of discussions being led by the organization.

“This work is about listening and learning from organizations that have achieved excellence in different areas. The NFL is a global benchmark in sports management, brand building, and revenue generation. Having access to this knowledge strengthens the debate we are promoting among clubs, federations, and the CBF about the future of Brazilian football,” said Xaud.

CBF vice president Gustavo Dias Henrique stressed that the diversity of experiences during the immersion helps build solutions that make sense within the context of Brazilian football.

“We are coming into contact with different models of sports organization, each with its own characteristics. The most important thing is to understand the concepts that have worked well in each environment and assess what can contribute to strengthening Brazilian football within our own particularities,” he said.

For CBF executive director Helder Melillo, the agenda reinforces the organization’s commitment to providing clubs and federations with references in the process of building a national league.

“Just as happened during the visits to the Premier League, Bundesliga, La Liga, and MLS, the experience with the NFL allows us to learn about different forms of management and commercialization. The broader the repertoire of information and best practices available to clubs, federations, and the CBF, the more qualified the discussion process on the next steps for Brazilian football will be,” he said.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.