Celtic release Fan Survey results | OneFootball

Celtic Football Club is pleased today to release the results of its most wide-ranging supporter survey ever conducted. 

The survey, which has been undertaken by almost 50,000 supporters worldwide and carried out with the support of the University of Strathclyde Business School, has delivered a range of important information and insights which the Club will use to inform its operations as it moves forward.

Celtic FC Fan Survey 2024/25

Read the full Celtic FC Fan Survey Report (PDF)

View full report

Across various areas of Club activity, information has been gathered which has allowed us to gauge fans’ views on really important issues. Through the data acquired, evaluated and validated by the University of Strathclyde and the subsequent reporting provided by Goodform, an industry-leading sports marketing agency unlocking fan insight via data and research, we have been able to illustrate trends on how Celtic supporters use various Club services. We have found likes, dislikes, some common themes and a real diversity of views, reflective of the nature of the Club’s global fanbase.  

The survey has identified matters where the Club is performing well in the view of supporters, while also highlighting areas which need change, improvement and development.

The survey also provides vital insights on a wide range of important topics, such as, for example, matchday experience, including safe standing and stadium catering, digital development, supporter engagement, Celtic FC Foundation and Club values.

In terms of matchday experience, the feedback on the atmosphere at Celtic Park is very positive, with 91% of fans rating it as either 'Excellent' or 'Good', which contributes to a positive overall matchday experience for 88% of supporters. 

However, a number of fans reported unsatisfactory experiences, with stadium facilities highlighted as a primary issue, including connectivity, catering outlets, and toilets, which will assist the Club as we look to make improvements for supporters. Additionally, the feedback on safe standing provided the Club with important insights to help formulate next steps on this key area.

Similarly, on digital development and supporter engagement, your feedback will directly inform the Club’s development and progress in these important areas, and we look forward to announcing some exciting news on the digital front soon.

Finally, the charitable and inclusive ethos of Celtic supporters is also clear. Engagement with Celtic FC Foundation is fantastic, and we are very grateful for that. The information gathered will be of great value as this aspect of the Club’s DNA, which we are all so proud of, continues to grow and develop.

As the survey data has been processed and we have been working with the University and Goodform teams to present to our fans, we have also been progressing work in a number of areas in line with the feedback received, including:

Celtic Chief Executive Michael Nicholson said: “Our brief to the University of Strathclyde was to design, deliver, and analyse a robust, objective research project that placed the voices of Celtic supporters at its very heart. 

“Almost 50,000 supporters responded to this survey; sharing their views, experiences, and aspirations for our Club. The scale and depth of this response underline the extraordinary level of interest and engagement among Celtic supporters.

“This report seeks to respect and reflect those voices faithfully and independently. Where there are areas of challenge or dissatisfaction, they are reported transparently. Equally, where there are positives to celebrate, they are highlighted.

“The intention in commissioning the survey was to ensure that the Club has clear, actionable evidence to inform its decision making and strategy going forward. That work has already started, and we look forward to taking it forward in partnership with our fans.

“Most importantly, I thank all of the supporters who engaged with the survey. Your involvement in this project will play a key role in informing the future of the Club we all love."

Dr. Phil Considine, Director of Executive Education & Project Lead, University of Strathclyde, said: "As independent researchers we were delighted to help shape and present this comprehensive Supporter Survey Report on behalf of Celtic FC.

“One of the most striking features of the survey is the sheer diversity of opinion expressed, reflecting a supporter base that is global, multi-generational, and diverse in its expectations and experiences.

“I thank the club for commissioning the research, the University team for their meticulous analysis of a massive data set but most of all the respondents who have helped us to shape one of the most detailed supporter engagement reports of any football club." 

Celtic FC Fan Survey 2024/25

Read the full Celtic FC Fan Survey Report (PDF)

View full report