Club record! HSV special kit hits another milestone | OneFootball

HSV is currently surrounded by an almost unprecedented sense of optimism. On the sporting front, the club is right on track, and off the pitch, the club is booming as well.

As the Red Shorts officially announced on Monday, the new blue and white special edition jersey has now been sold an incredible 70,000 times, making club history. No other shirt has ever sold more!

The jersey was released to mark Hamburg’s 1,887th Bundesliga match and became an absolute bestseller within just a few days. Originally, HSV had only planned for 20,000 units. But the first batch sold out completely after just two days. The club responded with a one-time re-order, and another 50,000 fans snapped them up.

This demand even surpasses the club’s previous successful years by far. For comparison: in last season’s promotion campaign, HSV sold a total of 90,000 jerseys, plus around 120,000 promotion shirts. In the 2023/24 season, total jersey sales also amounted to “only” 70,000 units. The current special edition jersey has now reached this figure all by itself.

Photo: IMAGO

HSV: No More Special Edition Jerseys Available!

However, buyers from the second sales wave will need some patience. Due to the enormous demand, the merchandise must be reproduced, with delivery scheduled for June. According to the club, there will be no further re-orders.

The current boom once again highlights how important merchandising has become for HSV. As early as October, club officials had hoped to break the 100,000 jersey sales mark for the first time. Thanks to the special edition jersey, the club has already surpassed 140,000 jerseys sold this season.

Nur die Raute – All the latest HSV news

Even last year, HSV set a record with revenues of 23.8 million euros in merchandising and catering. The current jersey hype is likely to take this development to yet another new level. It also once again shows just how much joy fans are currently finding in their club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.