Commercial: Ceará and Banco Genial strike shirt deal to end of 2026 | OneFootball

Photo: Ceará SC

Ceará has secured another off-the-pitch partnership to help the People’s Team in its pursuit of its goals. Banco Genial, a financial institution headquartered and operating in Brazil and the United States, is the new sponsor of the Most Beloved.

The partnership, signed through the end of the 2026 season, provides for the brand to appear on the shoulder area of the black-and-white jersey, on press conference backdrops, and on sponsor displays on Ceará Sporting Club’s official website, app, press kit, and social media channels.

About Banco Genial Banco Genial offers financial solutions for companies, institutional investors, and individuals. Its main areas include Investment Banking, foreign exchange, payroll advances, payroll loans, and investments, as well as Fiduciary Administration, with products and services geared toward different needs and financial strategies.

The bank is part of Grupo Genial, one of Brazil’s leading financial conglomerates, serving more than 3 million clients and holding R$ 280 billion in assets under custody. With the purpose of driving its clients’ growth through efficient solutions, Banco Genial combines expertise, innovation, and specialized service, with a constant pursuit of excellence, talent development, and ethical, responsible, and sustainable practices among its core values. Learn more at www.bancogenial.com.

The institution’s partnership with Ceará is part of a strategy to expand brand recognition, reach new clients, and bring its financial products and services closer to different audiences, according to Rodolfo Riechert, CEO of Grupo Genial.

“Football has a unique ability to bring brands and people together, and Ceará has a century-long history and a very strong relationship with its fans. This partnership expands Banco Genial’s presence in a strategic region for us and creates an opportunity to introduce our brand and solutions to new audiences. We want to be ever closer to our clients, offering financial products that make sense for different moments in their lives,” he said.

For Ricardo Costa, Ceará SC’s commercial manager, the partnership between Vozão and Banco Genial proves the strength of the black-and-white brand in the market and has the potential for an even longer period of collaboration.

“Banco Genial’s sponsorship represents another step in this new phase Ceará is experiencing, one of building structure and growing closer to an institution of great relevance in the national financial landscape. Initially, the agreement is valid through the end of 2026, but we believe this partnership has the strength to last much longer,” he said.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.