Commercial: Ceará seal Mercadão São Luiz sponsorship to Dec 2027 | OneFootball

Ceará SC

Ceará has reached an agreement with a new sponsor to strengthen Alvinegro de Porangabuçu for the coming seasons. Mercadão São Luiz, a benchmark in the food retail sector in the state, will display its brand on Vozão’s jersey until December 2027, occupying the “front hem” space.

With the deal signed, Ceará will feature the Mercadão São Luiz brand on the Porangabuçu team’s jersey. In addition, the company will be promoted on the Club’s official backdrops, at the training center and at Arena Castelão or Presidente Vargas Stadium, as well as on Vozão’s social media channels.

“We are very happy with this agreement with Mercadão São Luiz. It demonstrates the ability of our commercial department to attract local partners who want to associate their brands with Vozão and, of course, with the Black-and-White Nation. It is an important moment, with a contract through December 2027, which will allow us to activate and enhance the brand of such an important partner in the food retail segment in our state,” said Ricardo Costa, Ceará’s commercial manager.

For Fernando Ramalho, president of the MSLZ Group, the partnership with Ceará represents an opportunity to bring black-and-white supporters even closer, strengthening Mercadão São Luiz’s relationship with the people of Ceará.

“Ceará has a history that is deeply connected to our state and to generations of supporters. For Mercadão São Luiz, this partnership represents an opportunity to be even closer to the people of Ceará, sharing a passion that is part of the culture and daily life of so many families. It is a pleasure to build this relationship with the Club,” said Fernando Ramalho, president of the MSLZ Group.

Mercadão São Luiz’s brand will make its debut on the black-and-white jersey this Sunday the 13th, in the Clássico-Rei match valid for the 28th round of Brazil’s Série B Championship.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.