Commercial: Ceará seal Puro.Açaí deal, brand on women's shorts | OneFootball

Ceará SC

Ceará has secured another sponsorship to strengthen the Club for this season’s competitions. Joining Carlos de Alencar Pinto (CAP) and Cidade Vozão is Puro.Açaí, a Ceará-based chain that pioneered self-service açaí in the Northeast.

The Puro.Açaí brand will be linked to Vozão’s Women’s Football team, appearing on the left side of the players’ shorts during the Campeonato Cearense in the category. In addition, the company will be featured in social media posts by Alvinegro’s professional and youth teams.

“The arrival of Puro.Açaí shows the Ceará commercial department’s relentless work in the search for new sponsors and, above all, Ceará-based partners who want to associate their brands with Vozão. We are happy to have a company genuinely from the Land of Light in our roster of supporters, and we will seek to highlight the essence of Puro.Açaí alongside the People’s Team,” said Ricardo Costa, Ceará’s commercial manager.

For Ana Paula Santos, CEO of Puro.Açaí, the agreement with Vozão represents an opportunity to strengthen the brand’s presence in Ceará and, above all, to support and give visibility to women’s football.

“We believe in the importance of encouraging women’s presence in sports and contributing so that they have ever more space, recognition, and opportunities. This partnership allows us to associate the brand with one of the main symbols of regional football. In addition, supporting Ceará’s women’s football also means valuing the talent, dedication, and strength of Ceará’s female athletes,” says Ana Paula Santos.

About Puro.Açaí

Founded in 2011 in the capital of Ceará, Puro.Açaí is the pioneering self-service açaí chain in the Northeast, recognized for balancing quality, flavor, and the energy of real açaí. With more than 40 product options, including açaí, gelato, and popsicles, the chain oversees the entire production process, from harvest to the consumer’s table. To ensure its quality standard, it has its own farm in Pará, in the Lower Tocantins region, with more than 600,000 açaí palms cultivated in one of the areas most recognized for the fruit’s quality in the country.

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