Corinthians expect bidding war over Neo Química Arena naming rights | OneFootball

The agreement between Corinthians and Hypera Pharma for the naming rights of Neo Química Arena marks its fifth anniversary this September 1st. With a contract worth R$ 300 million for 20 years, the board believes that the amount is outdated given the current economic situation in the country and will open a bidding process for the naming rights.

According to an investigation by Central do Timão, the club expects a competition for the stadium's naming rights, with the termination penalty being reduced this year. In addition to betting companies in the running, there are also three other companies that have shown interest, including Hypera Pharma—which would change the terms of the current agreement.

Photo: Ricardo Moreira/Getty Images.

The idea of the Corinthians board is a contract valid for ten years, meaning that if it is signed to start in 2026, it would be valid until the end of 2035, completing ten seasons. The contract with Nike, the sports equipment supplier, was also signed for ten years.

The agreement with Hypera Pharma revolutionized naming rights in Brazilian football. With the christening of Neo Química Arena, other stadiums also began to be called by their sponsored names in sports broadcasts and other media outlets.

Furthermore, the sale of naming rights for stadiums became commonplace. Last year, Santos had Vila Belmiro renamed, as well as São Paulo’s Estádio Cícero Pompeu de Toledo, which became MorumBIS. The legendary Pacaembu stadium became Mercado Livre Arena Pacaembu.

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This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.