Corinthians push ahead with renewals, secure two shirt sponsors

In partnership with

Central do Timão

·11 January 2026

Corinthians push ahead with renewals, secure two shirt sponsors

By Henrique Pereira / Central do Timão Editorial Team

Corinthians officially kicks off the 2026 season this Sunday at 4:00 PM, when they face Ponte Preta at the Neo Química Arena in the opening round of the Campeonato Paulista. Off the field, the club from Parque São Jorge is also starting the year with significant moves in the commercial sector, especially regarding the sponsors displayed on the uniform.

According to information from Meu Timão, Esportes da Sorte is in advanced negotiations with Corinthians to renew and expand the current contract. The proposal involves signing a new agreement that would keep the company as the main sponsor on the front of the shirt, extending the current deal, which is valid until July 2027.

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Photo: Rodrigo Coca/Ag. Corinthians

In addition to the extension of the contract period, there is an expectation of an adjustment in the annual value, which in the agreement signed in July 2024 is around R$ 103 million fixed, plus bonuses for sporting and commercial goals.

Among the renewals already completed, Ezze Seguros has extended its partnership with Timão until June 30, after the previous contract ended in December 2025. The figures for the new agreement were not disclosed, but recently the insurer paid R$ 4 million in bonuses to the club for winning the Copa do Brasil.

Present on the uniform since 2023, the brand occupies the upper back area. Another partner that has secured its stay is Frimesa, from the food sector, which will continue to appear on the left shoulder of the shirt until December 31, 2026, also with no values revealed.

On the sleeves, Banco BMG remains as a sponsor. The contract with the financial institution runs until December 2026 and provides for an annual payment of R$ 12 million fixed. Zé Delivery, which was on the right shoulder of the uniform until the end of 2025, has a contract valid until 2027.

The company is still evaluating whether it will continue to be displayed on the shirt or if the partnership will continue through other marketing actions. It’s worth noting that Zé Delivery is also part of the Brahma Anonymous Society (SAB), a project developed jointly with the Brahma brewery and Corinthians itself.

On the other hand, the club will no longer have Elétrica AREA and UniCesumar, which occupied, respectively, the lower back of the shirt and the upper back of the shorts. Elétrica AREA is still internally considering a possible resumption of the partnership in the future.

With the lower back space temporarily available, Corinthians will use the spot in the match against Ponte Preta to promote the “Brabas in London” campaign, referring to the women’s team’s participation in the Copa das Campeãs, the Women’s Club World Cup, which will be held at the end of January in England.

Another sponsor with an undefined situation is BYD. The Chinese automaker appeared on the front lower part of the uniform during the Copa do Brasil finals, but there is still no agreement in place for the rest of the season.

According to the 2026 budget, approved by the Advisory Council (Cori), Corinthians projects to raise R$ 255 million from sponsorships throughout the year. This amount represents a 47% increase compared to the estimated value for 2025.

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