Corinthians sanctioned by STJD, sponsor reacts to anthem ad | OneFootball

Corinthians, on Monday (31), ended up being punished by the Superior Court of Sports Justice (STJD) for carrying out a marketing promotion interpreted by the body as improper. During the national anthem before the match against Santos, at Canindé, in the first phase of the Women’s Brasileirão, center-back Thaís Regina showed a Vizzela product, sponsor of the Brabas since mid-2025, to the SporTV cameras, which hold the broadcasting rights for the game. The act was not requested by the brand.

Meu Timão contacted Corinthians’ partner, which stated in an official note that the Brabas defender’s action did not come from any request by the brand. The STJD fined Timão R$ 10,000 for judging the display of the product known as Lip Oil Frozen Grape as “improper marketing.”

Photo: Reproduction/SporTV

“Vizzela clarifies that the product display during the match protocol was not an initiative of the brand, nor was it guided or requested by it. As the matter involves an STJD decision related to the club’s conduct, Vizzela has no further comments to make on the case at this time,” the brand said in a statement sent to the outlet.

The Corinthians defender’s action was framed under Article 191 of the CBJD (Brazilian Code of Sports Justice), which deals with “failure to comply with regulations, rules, resolutions, or determinations of football competitions.” The penalty generally ranges from R$ 100 to R$ 100,000.

Art. 191. Failing to comply, or making compliance difficult:(…)III – with general or specific competition regulations.

According to the official filing from the CBF competitions board, the act happened unilaterally and deliberately, without prior authorization from the entity. The “merchan” in question was defined as “ambush marketing” — a type of advertising action that takes advantage of the scale of a given event to promote something without prior approval.

Lip Oil Frozen Grape was the second product launched jointly by Corinthians and Vizzela. The first was a personalized toiletry bag from Timão’s women’s team, accompanied by four other makeup items. At the moment, the item is unavailable on the official website.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.