Corinthians weigh up Fatal Fans counter-offer for sponsorship | OneFootball

Under internal pressure, Corinthians’ board is considering asking Grupo Fatal Model (through the Fatal Fans brand) for a higher amount to finalize a sponsorship deal, according to UOL.

Although the R$ 17 million offer is seen as financially attractive, there is internal resistance due to the brand’s association with the sale of adult content.

The club believes that an increase would offset any potential image-related backlash.

The talks have already gone through several adjustments. Initially, the offer was five times smaller and focused only on indoor sports.

How the R$ 17 million would be divided:

The current partnership would cover the following sports:

Men’s Football (shorts exposure): ~ R$ 6 million

Women’s Football: ~ R$ 5 million

Basketball: R$ 4 million

Futsal: R$ 2 million

Corinthians’ Demands and Restrictions

For the talks to move forward, the club imposed strict rules for the use of the partnership:

Ban on the women’s kit: The brand will not appear on the women’s team shirt. The space and funds will be used for educational campaigns (STI prevention and combating harassment, discrimination, and domestic violence).

Image protection: Any direct association between athletes and the platform is prohibited. Content linking the club to the eroticization or objectification of bodies is also banned.

Advertising control: Corinthians will have the final say on any marketing material produced under the agreement.

Fatal Model’s side

The group confirmed the negotiations and described the proposal as a “historic investment” in national sports. The company highlighted that women’s football is treated as a priority within the project, reinforcing that the goal goes beyond simple brand exposure, focusing on the development of the sport and awareness campaigns against violence toward women.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.

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