Cruzeiro: Minas Gerais government sponsorship explained | OneFootball

The government of Minas Gerais announced this Tuesday, the 29th, financial sponsorship for Atlético-MG, Cruzeiro, and América-MG. In total, R$ 32 million will be allocated to the three clubs. The measure was announced at the headquarters of the Minas Gerais Development Bank (BDMG), in Belo Horizonte.

The decision to support the state’s clubs came after the provisional measure signed by President Lula last Friday, which banned the operation of online betting companies in Brazil. The three clubs were financially harmed by the measure.

At this morning’s meeting, Atlético was represented by Renato Salvador, a member of the SAF’s board of directors. Cruzeiro was represented by the owner of the SAF, Pedro Lourenço. Meanwhile, Marcus Salum, coordinator of the management group, represented América.

The funds will be divided as follows: Atlético-MG and Cruzeiro will each receive R$ 15 million, while América-MG will receive R$ 2 million. The state government also intends to reach an agreement with Athletic, which plays in Série B, and Uberlândia, promoted this year to Série C.

At a new meeting, the space each club will allocate for the use of the state-owned companies’ brands will be defined. The Minas Gerais Development Company (Codemge) and the Minas Gerais Energy Company (Cemig) will be the companies whose brands will appear on the clubs’ shirts.

Investment in Cruzeiro’s women’s football

It was also decided that the state government will invest in the clubs’ women’s football teams. In addition, the teams will also run campaigns offering free tickets to low-income students for specific matches.

“We had a meeting this morning with the president of CEMIG and the representatives of the three capital clubs. The State Government’s decision in response to the surprise provisional measure, a bombshell, from the Federal Government, ending betting operations in Brazil, was to provide support to the teams through the return of direct sponsorships from state-owned companies. We are going to sign the protocol, and we have already earmarked R$ 32 million for the three teams (América, Atlético, and Cruzeiro). We will also hold talks with two other teams from the state, Athletic and Uberlândia. Five teams will be assisted. Our intention is not to replace anyone, but to set an example for the major companies of Minas Gerais,” said Governor Matheus Simões.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.