David Bruce named Sheffield Wednesday CEO as takeover finalised and EFL lifts points threat | OneFootball

David Bruce has been appointed Sheffield Wednesday’s new CEO as the Owls’ takeover by American consortium Arise Capital Partners was completed shortly before kick-off and the EFL removed the threat of a potential 15-point deduction next season.

Bruce, previously Sunderland’s chief business officer, bade farewell at the Stadium of Light during last month’s Nottingham Forest match after an organisational restructure. According to Sunderland Echo, his departure under Kyril Louis-Dreyfus surprised many. He was at Hillsborough as the club marked a significant day on and off the pitch.

On the pitch, Wednesday defeated West Bromwich Albion 2-1. Nathaniel Chalobah and captain Liam Palmer scored in quick succession to put the hosts in control before Karlan Grant pulled one back late on. The win ensured Wednesday finished on zero points, erasing an earlier 18-point deduction and avoiding a negative total.

Bruce returned to Wearside in July 2023 and led Sunderland’s business operation, securing partnerships with Delaware North, Fanatics and hummel while overseeing investment to bolster the club’s commercial platform and matchday experience. He was widely praised for strengthening ties with supporters at home and abroad.

He leaves several long-term projects in train, including future hummel kits, the Legends Way development and a planned North America tour. He will remain through a defined transition, with Tom Burwell taking over as interim CEO while a permanent successor is sought.

Source: Sunderland Echo