Diadora named Ceará SC’s new kit supplier | OneFootball

Photo: Ceará SC

Ceará Sporting Club and Diadora are beginning a new partnership that brings together tradition, history, and identity in football. The brands have signed a sportswear supply agreement valid through the end of 2031, and the Italian company will be responsible for producing and supplying the materials used by the club during that period.

This union marks a new chapter for Ceará Sporting Club in the sportswear segment, and its first milestone is being celebrated with the launch of the new black-and-white home and away kits. The collection was developed to highlight the strength, history, and passion that are part of Ceará Sporting Club’s identity and is now available to the Black-and-White Nation. The new kits are scheduled to debut in next Saturday’s match, the 5th, against Sport.

The new black-and-white kits are on sale only at the Vozão store at the club headquarters (Av. João Pessoa, 3532, Porangabuçu) and also on Diadora’s official website ().

In addition to the new match kits, Diadora will be responsible for producing and supplying training gear, travel kits, and pre-match camp apparel for the men’s and women’s teams, as well as the youth academy teams of the Most Beloved. Vozão, Ceará SC’s own brand, will continue to operate in licensed products.

History

Founded in 1948, Diadora has built a legacy of tradition and excellence in sports over more than 75 years in the market. The company’s story began in the province of Treviso, in the Veneto region of Italy, with a focus on producing mountain climbing and work boots. In the 1960s, the brand entered the athletic footwear market, standing out for its quality and technological innovation.

Throughout its history, Diadora has established partnerships with iconic figures in world sports, such as Gustavo Kuerten, Guga, and Ayrton Senna, historic standouts in Brazilian sport and in their respective disciplines.

In football, some of the most memorable years in the history of Italian football also featured Diadora on the Azzurra’s kits.

Diadora’s entire history and tradition now become part of Ceará Sporting Club’s journey. This union represents a new moment for the People’s Team, bringing together two brands with recognized tradition in their respective fields and establishing a partnership aimed at offering even more quality and identity to the Black-and-White Nation.

“Welcoming Ceará Sporting Club to Diadora’s portfolio of sponsored clubs is a source of great pride. It is the meeting of two paths built in sport, with tradition, passion, and a legacy that spans generations. Diadora has more than seven decades of history and legacy built in sport. Now, we have the honor of uniting that journey with that of a century-old club with such a strong identity and that means so much to its fans. Diadora is proud to dress Vozão and to bring to this partnership everything that is part of our essence: tradition and passion for sport. Ceará, a very warm welcome to the Diadora family. May this partnership be marked by the strength of our legacies and by the passion that unites us through sport,” says Milton de Souza, general director of Diadora Brazil.

For president João Paulo Silva, the partnership represents a strategic decision for the club, both from an institutional and a commercial standpoint.

“Diadora’s credibility speaks for itself. It is a global company with the very best when it comes to tradition in the sports market. We are very happy with this partnership and very pleased to offer products of such quality to our fans,” the executive concluded.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.