Eddy Bensaid and the de facto OM museum as club’s own plan stalls | OneFootball

According to L'Équipe, Vincult’ in Marseille’s sixth arrondissement has become the de facto OM museum, curated by 32-year-old collector Eddy Bensaid, whose passion now also stretches to South Korea.

A Vélodrome regular since 1999-2000, he has lived the European runs and the 2010 title as the gap to Paris Saint-Germain widened, deepening nostalgia around France’s second most decorated club.

Bensaid opened Vincult’ in 2019, near the prefecture. Shirts hang beneath relics, including an original Mizuno 1995-96 kit from Division 2.

Behind a curtain sit 1990s fan T-shirts, decades-old magazines and newspapers, and the official chants CD, treasures he has chased since adolescence at flea markets.

He tells customers the heritage is vital, a stance he says jars with the club’s messaging, recalling an OM marketer who felt 1993 content brought too little novelty.

Unlike Barcelona, Real Madrid or Manchester United, OM still have no museum. In 2016 Basile Boli told Journal du Dimanche one would follow his ambassador role, in 2017 Jean-François Richard told La Provence it was planned with fan groups, and in 2025 it resurfaced for new chief executive Alessandro Antonello, with no concrete step since.

A former lawyer in New York, Bensaid imported US memorabilia culture into his shop. Now part-time in Seoul, he runs pop-ups and stocks a friend’s store, selling OM accessories, caps, pennants and some shirts, and says the work sustains his passion.

Source: L'Équipe

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