Coluna do Fla
·18 October 2025
End of investment? Flamengo chief on women's football future

In partnership with
Yahoo sportsColuna do Fla
·18 October 2025
Flamengo announced last Thursday (16), the departure of coach Rosana Augusto from the command of the women’s team. With this, rumors began to circulate that Mengão would stop investing in the category. Flamengo executive André Rocha spoke out and denied the speculation.
The club released a statement formalizing Rosana’s departure, a mutual agreement, which was actually an adjustment to our project. It’s a redefinition of the path to be followed. After this news, as usual, everyone starts saying whatever they want, several websites posting information that isn’t true, and what I want to make clear to the fans are a few points. The first is that the only departure from Flamengo was that of the coach. Everything else remains the same, we now have five more consecutive derbies in the state championship, we have a match against Fluminense next week, then the semifinal and final, and after that we’re going to the United States for an international tournament for the club. Flamengo is the only Brazilian club that will compete in this world tournament, so this international segment within the club is growing, and it’s the first time we’ll participate in this tournament, and our only move is Rosana’s departure. So fans can rest assured, there is no dismantling at Flamengo, there isn’t. For the first time, in fact, this will be the year we have the fewest changes to the squad; every year we’ve had around eight or ten changes to the professional squad from one year to the next, this year we’ll have fewer changes. So the core of Flamengo’s team for next year is the same, Flamengo remains competitive, and the only change we’re making that will have a medium-term impact is the change in the budget situation, which people also need to understand, especially the fans, they can rest assured, because with the change in management, when we leave the football management, the only thing we do is start to also carry the individual budget for women’s football. So, starting next year, women’s football will stand on its own, we believe the sport is growing, we believe the sport has everything to be strong, and now is the time for us to prove this in the market. What changes is that we remove the women’s football expenses from the men’s football, and we’ll work with financial independence, and in the market now I’m sure the size of Flamengo’s brand will grow, several companies, several partners will appear, interested in fostering the club’s women’s football, and with this budget we’ll restructure the sport once again. It’s a short period of readjustment, a period of understanding the acceptance of women’s football in the brands and partners market, but we really believe in the sport and are sure this adjustment will happen, this adaptation of having our own partners for women’s football, it will come quickly and will have minimal impact on the field,” said André Rocha, manager of Flamengo women’s football.
The Flamengo board has already started the club’s planning for the 2026 season. Thus, the club is planning a financial restructuring in women’s football. Therefore, Flamengo reached a mutual agreement with Rosana Augusto and ended the work that began on April 22 of this year.
It’s worth noting that Flamengo moved in the market and announced the new coach of the women’s football team. It is Celso Silva, who was with São Paulo’s youth teams. The coach has already met the squad and watched Mengão’s thrashing of Real Heips, 9-0, this Saturday (18).
Thus, Celso Silva’s second stint in women’s football at Flamengo begins on Monday (20). That’s because the coach was an assistant at Fla in 2015 and held the position until 2020. Later, he took over the team as head coach, where he remained until the end of 2021.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.