Ex-Sunderland executive David Bruce named Sheffield Wednesday CEO after takeover and EFL reprieve | OneFootball

David Bruce has been appointed Sheffield Wednesday’s CEO on the day the club completed a takeover and received an EFL reprieve.

According to Sunderland Echo, the former Sunderland chief business officer attended the Hillsborough occasion and had bid farewell during the Nottingham Forest game at the Stadium of Light last month.

American consortium Arise Capital Partners took control shortly before kick-off, with an emphasis on improving fan relations. The EFL also removed the threat of a potential 15-point deduction next season.

Wednesday marked the moment with a 2-1 win over West Bromwich Albion, only their second Championship victory of the season. Nathaniel Chalobah and captain Liam Palmer struck in quick succession before Karlan Grant replied late on.

The result left Wednesday on zero points, erasing an earlier 18-point deduction and avoiding becoming the first EFL club to finish a season with a negative total, despite relegation already being confirmed.

Bruce, widely praised for supporter engagement during his spell under Kyril Louis-Dreyfus, takes charge as Wednesday embark on a reset under new ownership.

He rejoined Sunderland in July 2023, securing partnerships with Delaware North, Fanatics and hummel, and leading investment to strengthen the commercial platform and matchday experience. He was credited with bolstering ties with supporters, including shaping the 'Til the End ethos.

Several long-term projects remain in train on Wearside, including future hummel kits, the Legends Way development and a planned North America tour. He will assist a defined transition, with Tom Burwell serving as interim CEO while a permanent successor is sought.

Source: Sunderland Echo