Eyeing the future, Palmeiras and Adidas discuss return to the club | OneFootball

After lengthy negotiations in 2024, Palmeiras agreed to renew its contract with Puma for the supply of sportswear until the end of 2028. The brand has been with Verdão since 2019.

During the talks, Adidas, which partnered with Alviverde between 2006 and 2018, came close to returning but was ultimately beaten by its competitor.

Palmeiras keeps talks with Adidas

NOSSO PALESTRA has learned that Palmeiras and Adidas are in talks aimed at a future return of the brand to the club. Alviverde has a contract with Puma until the end of 2028.

Verdão’s former sportswear supplier was frustrated after failing to make a comeback in 2024 and dreams of having a club in the state. The spot has been vacant since São Paulo’s departure in 2023.

However, for the talks to move forward, it would be necessary to negotiate a contract termination with Puma, since there are still two and a half years left on the current deal—something seen as difficult at first, largely because of president Leila Pereira’s stance. One of her guiding principles is not to break contracts that are in force.

Because of that, Adidas’s return to Palmeiras is seen as possible from 2028 onward, when Verdão will have a new president.

Verdão’s preference

NP had reported during the 2024 negotiations that Adidas was the preferred option of some Palmeiras staff, and the deal was only not finalized after the brand tried to change some terms of the agreement due to issues involving its partnership with Flamengo.

Statements from the parties

Palmeiras

Asked by the report, Palmeiras highlighted its partnership with Puma and denied that it is holding talks with other companies.

Palmeiras clarifies that it has a valid contract with PUMA until December 2028 and is extremely satisfied with the partnership built over the last seven years. The information that the club is in talks with any other company in the sportswear segment is not true.

Since beginning in 2019, the relationship between Palmeiras and PUMA has stood out for significant results achieved on and off the pitch, always focused on strengthening both brands and delivering high-quality products to Verdão supporters.

The club and the company continue to work in perfect harmony with the aim of further boosting the current partnership, jointly developing new projects and products. The HOME and AWAY kits for next season, in fact, have already been approved and are in the production process, in line with the planning established by both parties.

Adidas

Contacted by the report, Adidas did not comment on the matter.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.