FC Porto brand up 107% in five years under André Villas-Boas

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Portal dos Dragões

·21 August 2026

FC Porto brand up 107% in five years under André Villas-Boas

The value of the FC Porto brand has more than doubled over the past five years, placing the club among those that have recorded the strongest growth on the European stage.

In the latest Football 50 report by Brand Finance, FC Porto is valued at €192 million, following a 7% increase compared to the previous year. The club ranks 25th among the football brands analysed.

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Despite completing the podium among Portuguese clubs in financial value, FC Porto remains the strongest national brand internationally. The study points to 95% recognition among foreign fans.

The progress made over the past five years reinforces the commercial strength and international profile of the club led by André Villas-Boas.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇵🇹 here.