Flamengo seal new shirt sponsorship deal | OneFootball

WAP, a company linked to technology, will display its brand on Flamengo’s shorts

Flamengo secured yet another sponsorship this Tuesday (16). Now, WAP, which operates in the consumer technology sector, will occupy the front part of the shorts for both the professional and under-20 men’s teams. The contract will last for two years.

Additionally, the brand will appear on training and warm-up uniforms, interview backdrops, the official bus, signs at the training centers, and at the Gávea headquarters. Finally, WAP will feature in promotional campaigns, special content with athletes, and activities on Flamengo’s official channels, including broadcasts on Flamengo TV.

— WAP is joining Flamengo in a movement of mutual strengthening. We are betting on strategic partnerships that enhance our relationship with millions of fans and contribute to the club’s sustainable growth in various environments. This union will certainly bring significant results both on and off the field — said Flamengo’s commercial director, Marcos Sena.

— Being alongside Flamengo, the club with the greatest visibility and engagement in Latin America, is an important and strategic step for WAP. This partnership reinforces our commitment to being ever closer to Brazilians and their passions — celebrated WAP’s CEO, Paulo Sanford.

WHERE ELSE WILL WAP BE PRESENT?

Among the planned activations with WAP are experiences for fans at Maracanã games, participation on the Fla-Prêmios platform, and initiatives that bring the club, brand, and fans even closer together. The company originates from Germany and has been operating in Brazil since 1970.

WHAT ARE THE DETAILS ABOUT WAP?

In summary, with around 450 products in its portfolio, WAP has three factories in Brazil, is 100% nationally funded, and is Top of Mind, certified with the RA 1000 Seal from Reclame Aqui, the Data Driven Seal, and Great Place to Work.

Always innovating, it bets on continuous growth through technology, data, and consumer behavior analysis to fulfill its purpose: to develop complete solutions that bring more convenience, care, well-being, and ease to customers’ daily lives, after all.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.