Coluna do Fla
·16 August 2025
Flamengo staff hints main sponsor to pay R$300m to club

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Yahoo sportsColuna do Fla
·16 August 2025
Flamengo is close to announcing its new main sponsor. However, even before the official announcement, commentator João Guilherme, an employee of the club, couldn’t contain his excitement and revealed that the new company whose name will be featured on the front of the Sacred Mantle will pay around R$ 300 million to the Rubro-Negro.
“The new main sponsorship of Flamengo would be the ninth largest in Europe, in terms of shirt sponsorships. Colossal Flamengo,” said João Guilherme in a post on ‘X’, formerly Twitter. Comparing the amounts European teams have raised with main sponsorships, the Rubro-Negro would surpass Tottenham (ENG) in the ranking, which receives around R$ 284 million.
The top teams in this ranking are Real Madrid (ESP), Barcelona (ESP), and Manchester United (ENG), each raising about R$ 440 million. Next are clubs like PSG-FRA (R$ 433 million) and Manchester City-ENG (R$ 410 million), rounding out the top five in this category. Finally, it’s worth noting that this survey was conducted by Football Benchmark in 2024.
Photo: Image created by the portal Poder 360
SEE THE TOP 5: Real Madrid (R$ 440 million) Barcelona (R$ 440 million) Manchester United (R$ 440 million) PSG (R$ 433 million) Manchester City (R$ 410 million)
So far, Flamengo has not yet announced who the new main sponsor will be. However, what is already known is that the club has made its decision. In an official statement last Friday (15), the Rubro-Negro stated that it has chosen the new company, but the name will only be revealed on Monday (18).
SEE THE STATEMENT
OFFICIAL NOTE The Clube de Regatas do Flamengo has successfully completed the process of selecting its new main partner. The selection process was conducted with transparency: the interested companies were previously informed of the minimum amount expected by the club for football, Olympic sports, and marketing investments in FlamengoTV, as well as the marketing commitments between the parties. The competition format was through a single proposal, meaning there was no auction or second round with new bids. This model ensured fairness and transparency among the participants. We thank Esportes da Sorte, Sportingbet, Superbet, 7K Bet, Betano, and Bet Nacional for their interest and participation. We inform that the club’s new main partner will be announced next Monday, 8/18/2025.
While the sponsorship has not yet been announced, the Flamengo squad remains focused on the upcoming commitments of the season. In short, this Sunday (17), Mengo faces Internacional in the 20th round of the Brasileirão. The match kicks off at 6:30 pm (Brasília time), at Beira-Rio, in Porto Alegre. As usual, Coluna do Fla TV will cover the details of the match on YouTube.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.