Flamengo unveil new sponsor v Atlético-MG, partnership details here | OneFootball

Hapvida will be on Flamengo's shirt starting this Thursday (31)

Flamengo is not expected to debut reinforcements against Atlético-MG this Thursday (31), for the Brazil Cup. However, the Most Beloved will take the field with a new feature on the uniform: the brand of the company Hapvida, which will be displayed on the back of the Sacred Mantle, above the number.

After a meeting of the Deliberative Council of Flamengo, the partnership was approved, with a three-year contract. Hapvida will pay R$ 71.4 million for the sponsorship. It is important to note that the event that included the voting of the councilors happened in a hybrid way for the first time, a campaign promise during the electoral period of the current management.

WHAT ARE THE OTHER DETAILS OF THE FLAMENGO-HAPVIDA PARTNERSHIP?

The company's logo will be at the top of the back of the game, training, and warm-up uniforms of the professional and U-20 male teams. The brand will also be present on backdrops, on field signs at the Training Center, on the official bus, and other visibility assets. Hapvida is a health and integrated dentistry company in Latin America. In addition, Solutions, a standout among the main health plan administrators in Brazil, will also be part of the agreement.

"This collaboration reinforces our commitment to people's lives. We combine health care with the passion that moves millions of people. Being alongside Flamengo, the club with the largest fan base in Brazil, brings us even closer to Brazilians. We combine the national passion for football with our vocation to offer quality health, accessible and present throughout the country," said Jorge Pinheiro, president of Hapvida.

"This project reinforces our commitment to making quality health care accessible. By uniting the giant of the fields with the largest health plan operator in Latin America, we take a big step in consolidating the brand throughout the national territory. We are proud to be part of this historic moment, which brings health even closer to the lives of Brazilians," added Marcelo Cravo, CEO of Solutions.

WHAT DOES FLAMENGO THINK ABOUT THE SPONSORSHIP?

"Hapvida and Solutions join the club in a purpose that goes beyond sport. It is always very positive to have strong brands that want to build something relevant," celebrated Luiz Eduardo Baptista, Bap, president of Flamengo, according to material released by the club.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.