∞ Florentino Pérez unveils his new vision: the Bernabéu Infinite | OneFootball

Florentino Pérez, president of Real Madrid, has given an interview to GQ in which he details one of his plans to continue improving the Santiago Bernabéu stadium. He calls it Bernabéu Infinito.

“Many years ago, I said that the Internet was invented for Real Madrid,” he reflects. Florentino is aware that the internet connects them with fans all over the world and wants to keep advancing the club’s digital project. The goal? “To connect with our fans without intermediaries and in a much more direct, immediate, and personal way,” he explains.

Florentino describes the new Bernabéu as a space that blends the physical and the digital. “Apple and Real Madrid are working together on a project I have been pursuing for many years, allowing any fan to experience the excitement of the Bernabéu as if they were here, in the stadium itself.”

“The closest thing to that experience will be the new virtual reality immersion we are developing with Apple. I call it the Bernabéu Infinito, a place where anyone, from their home, will be able to experience a live match with a sense of presence and excitement that was previously impossible,” explains the Real Madrid president.

How much money will it bring to Madrid?

Florentino Pérez makes it clear that with this project, he is not seeking a short-term economic impact. “I like to recall a concept very typical of Apple. Steve Jobs wasn’t obsessed with financial results; he was obsessed with making products that were the easiest and most extraordinary to use,” he explains.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

📸 CHANDAN KHANNA - AFP or licensors