Fluminense renew Leve Saúde deal, debut sponsor in Thursday derby | OneFootball

Fluminense has officially announced the return of Leve Saúde to its roster of sponsors. The brand will make its re-debut on the men's professional team uniform this Thursday (11), during the first leg of the Copa do Brasil semifinal against Vasco, at Maracanã.

The Rio-based operator, which has completed five years in the market and reached the milestone of 100,000 active plans, will have its exposure expanded beyond the game shirts. The agreement includes the brand's presence on interview backdrops, advertising boards at the Carlos Castilho Training Center, and an exclusive segment on FluTV's programming.

The club president, Mário Bittencourt, celebrated the renewal of the alliance, highlighting the positive history of the previous partnership. During the company’s last stint on the tricolor uniform, Fluminense won the Carioca championship twice and claimed its first-ever Conmebol Libertadores title. “It’s a health brand that brings a very strong connection with sports,” stated the executive.

From the sponsor’s side, the return is seen as a strategy to reinforce the purpose of healthy longevity and connection with the Rio de Janeiro public. According to Ulisses Silva, CEO of Leve Saúde, the initiative goes beyond brand exposure, reaffirming the commitment to initiatives that inspire movement and overcoming challenges.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.