Fresh blow to Sheffield Wednesday takeover chances dealt as Dejphon Chansiri sets new Owls asking price | OneFootball

The price of buying Sheffield Wednesday has been revealed as £100 million; an amount of money that only seems likely to deter serious buyers.

Sheffield Wednesday owner Dejphon Chansiri has set an eye-watering £100m asking price for any potential Owls buyer.

Sheffield Wednesday have been in crisis since the end of the 2024-25 season, with delays in paying wages leading to the loss of two players, a transfer embargo having been put in place by the EFL, and even issues over the safety certificate for the North Stand at Hillsborough.

It's all a long way removed from their comfortable 12th-place finish in the Championship in 2024-25.

With such clear cash-flow issues, a takeover has long been considered to be the best - and perhaps only - route out of the club's financial issues, but the revelation that the Wednesday owner Dejphon Chansiri's sale price for the club, shines some light on why negotiations to sell the club have so far run into brick walls.

Dejphon Chansiri sets £100m Sheffield Wednesday asking price

Journalist Alan Nixon has reported on Sunday that Chansiri has set a new asking price of £100m for the sale of the club.

Despite it being reported that he originally set an asking price of £150m for Sheffield Wednesday, and even though this price has now been reduced by a third, the new price tag of £100m is still considered far too high to attract the interest of serious bidders for the club.

Wednesday's current position means that any new buyer would have a significant financial outlay upon buying the club.

Their transfer embargo was put in place in part because the club has debts outstanding for players that they have signed before, while other infrastructural improvements are needed at Hillsborough as a matter orf urgency.

Chansiri is going to have to drop Sheffield Wednesday asking price considerably before any sale goes through

Nixon has previously reported for The Sun that Wednesday's outstanding football debts amount to over £4 million, and this would have to be paid before any sense of normality could return to Hillsborough.

In addition to this, urgent repair work needs to be carried out on the North Stand at Hillsborough after it had a safety certificate refused because extensive corrosion was found in its roof.

All of this raises the question of how this valuation was worked out in the first place. It's been reported that Chansiri only paid £37.5 million for the club in 2015, and it's difficult to see how he has increased the value of the club almost three-fold over the decade since this sale was completed.

It's likely that Chansiri is trying to recover money that has had to be put into the club to cover the financial losses incurred over the years since he bought it, but those losses are the responsibility of the owner of the club at that time rather than new owners.

It seems highly unlikely that any new prospective owners will want to pay massively over the odds for the club on account of the costs of Chansiri's profligate spending and managerial shortfalls since he took ownership of it.

It wouldn't be the first time that he has tried to get others to pay for his management, either. Less than two years ago, he suggested that fans should pay an outstanding tax and wage bill of £2 million.

Chansiri cannot be forced to sell Sheffield Wednesday, but unless his valuation of the club starts to meet the valuation of those who are prepared to take it on, no sale will be possible, and this will leave Chansiri responsible for continuing to ensure that everybody owed money by the club is paid on time.

With the end of July's payroll now looming on the horizon, there doesn't seem to be any end in sight for the problems that have blighted the club all summer.