Galo and Nike unveil third kit inspired by Rua de Fogo | OneFootball

It could only have come from the heart of the Massa. And so it was, amid the Street of Fire created by the supporters, that Galo’s new third kit came to life last Tuesday (1st). Tattoo artist Thiago Scap and supporter Lucas Gusmão wore the kit for the first time among the Atlético fans who guided the Club bus’s arrival at Arena MRV. Inside the stadium, rapper Djonga was also one of the first to wear the new shirt, straight from the stands. Now, Nike and Atlético officially present all the details of the new kit for the season. Inspired by one of the most striking traditions of Atlético supporters, the new shirt celebrates the ‘Street of Fire,’ the blazing human corridor of flares, pyrotechnics, and chants created by the Massa to welcome the team bus before major matches.

FROM THE FIRE OF THE STREETS TO THE OFFICIAL SHIRT

Born in the narrow streets around Horto, consecrated at Mineirão, and perpetuated at Arena MRV, the Street of Fire is the ultimate moment when the Atleticano’s unshakable belief becomes unconditional support. It is the ritual in which the first goal starts being scored outside the stadium, building an unbreakable bond between supporters and players.

The new third shirt translates that energy burning in the streets and in the hearts of Atleticanos into high-performance design. The same flame that guides the bus’s arrival now dresses the team on the pitch.

“The Street of Fire represents the connection between Atlético and the Massa: the ability to turn passion into strength for the team. The third shirt carries that flame beyond the streets and beyond matchdays, as a permanent symbol of the energy the supporters bring into the stadium,” says Renato Aguiar, marketing director at Fisia, Nike’s official distributor in Brazil.

The kit is made predominantly in shades of orange, reproducing the glow and visual impact of the flares that turn the night in Belo Horizonte into a spectacle of light and fire. The graphic combines different gradients of the color to simulate the incandescent atmosphere of the streets before kickoff. Completing the design, the crew neck, sleeves, and black side details reinforce the Club’s classic identity. Inside the collar, the special artwork features the inscription “Galo Doido,” accompanied by a drawing of Galo’s crest surrounding the letter “G”.

“The Street of Fire is one of the greatest expressions of the Massa’s passion. It is a moment that creates a unique atmosphere and shows the strength of our supporters. The new shirt immortalizes this display and brings to the kit a symbol of Atlético’s identity,” highlights Márcio Freire, Galo’s vice president of business.

The “player” version of the shirt features Nike Dri-FIT ADV technology (Advanced Functional Innovative Technologies). Dri-FIT ADV uses body mapping of athletes in motion and innovative construction methods to move sweat away from the skin and speed up evaporation, delivering maximum performance during the match.

“THE FLAME THAT MOVES THE MASSA” CAMPAIGN

Created by creative studio AKQA, the “The Flame That Moves the Massa” campaign first came to life, in an unprecedented way, at the heart of the Street of Fire, with the reveal of the new shirt amid the supporters’ celebration. From that first moment, the campaign places at the center of its narrative the energy that takes over the streets before the big matches, follows Galo’s arrival at the stadium, and reaches the pitch together with the players. On September 11, the campaign will gain new content and images, also marking the arrival of the new shirt in stores and sales channels. It is the flame that is born in the Massa, lights up the streets, and drives Atlético in pursuit of every victory.

The campaign translates the unique connection between Galo and its supporters through the energy of the Street of Fire, which takes center stage in the images, highlighting the details and design of the new shirt.

INFORMATION

Starting September 11, the new third shirt, in the “supporter” and “player” versions, will be available at Nike (stores, website, and app), Centauro (stores, website, and app), LojadoGalo.com.br, and selected retailers.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.