Galo and Sympla partner for the club’s official runs | OneFootball

Clube Atlético Mineiro and Sympla announce a three-year strategic partnership for the sale of registrations for the three major running events promoted by Galo. The agreement includes the traditional Corrida do Galo, the Anniversary Training Run, and the Arena MRV Run, strengthening the participant experience and expanding the reach of initiatives that bring together sport, health, and Atlético passion.

The partnership reinforces both brands’ commitment to innovation, technology, and excellence in the user journey, ensuring greater practicality, security, and convenience for the thousands of event participants throughout the year.

The first major milestone of this partnership comes with the opening of registrations for Corrida do Galo 2026. Sales will begin soon through Sympla’s platform and will feature a special new offering for participants: the race’s premium kit includes an exclusive shirt developed by Nike, the Club’s partner.

The largest run organized by a football club in the world, Corrida do Galo brings together male and female Atlético supporters from different generations in a moment that goes beyond sports practice, celebrating Atlético identity. And to make the experience of taking part in Corrida do Galo better and better, the Club has the support of TBH Esportes, which has been fundamental to the event’s success and growth, contributing its operational excellence and commitment to quality.

For Atlético, choosing Sympla represents the club’s constant pursuit of partners who share values such as innovation, efficiency, and a focus on the audience experience.

“We are very happy to build this journey alongside Sympla, a nationally recognized company in event technology. We believe this partnership will further elevate the experience of participants in our races, making the entire process simpler, safer, and more efficient,” highlights Márcio Freire, Galo’s vice president of business.

Sympla points out that the partnership strengthens the platform’s presence at major sporting events and its ability to connect people to memorable experiences.

“It is a great pleasure for Sympla to enter into this partnership with Atlético, one of the biggest and strongest clubs in Brazilian football. Galo’s races are already part of the sports calendar and the lives of thousands of Atlético supporters, and our goal is to help make the entire journey—from registration to participation in the event—increasingly simple, safe, and memorable. We believe in the power of sport to connect people and create remarkable experiences, and we are very happy to support the growth of these initiatives in the coming years,” adds André Jubão, head of the sports segment at Sympla.

About Sympla Sympla is Brazil’s largest experiences platform, connecting millions of people to events, races, courses, concerts, festivals, sports activities, and experiences of all kinds. With proprietary technology and a focus on the best experience for organizers and participants, the company has established itself as a national benchmark in solutions for management, promotion, and ticket and registration sales.

About Clube Atlético Mineiro Founded in 1908, Atlético is one of the most traditional, successful, and popular clubs in Brazilian football. Recognized for the strength of its fan base and for a history marked by major national and international achievements, Galo combines tradition and innovation in its trajectory. In recent years, the Club has stood out for its professional management and the adoption of cutting-edge technological solutions, especially at Arena MRV, establishing itself as a benchmark in modernization, fan experience, and digital transformation in sports.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.