AVANTE MEU TRICOLOR
·16 December 2025
Greek twist: Playboy investor reveals ‘São Paulo Day’, date TBC

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Yahoo sportsAVANTE MEU TRICOLOR
·16 December 2025

On the most anticipated day of the year-end for a large part of São Paulo's fans, Diego Fernandes kept his promise. Or rather, part of it…
The businessman caused a great stir last month by using former player Muller on ‘TV Gazeta’ and his YouTube channel to announce that on “December 16th” the Tricolors would have a big surprise.
Well, the day arrived and… it's more of the same.
To ‘ESPN‘, Fernandes revealed the big surprise. Which, in fact, is not a surprise at all. It is a ‘São Paulo Day’, as named by the businessman himself, which is actually a discussion panel to “restore the management, governance, and especially the credibility of the club.”
The project involves businessmen and companies from both inside and outside Brazil aiming at investments in the Morumbi club, he told the broadcaster's portal.
“São Paulo has always been a club that anticipated the future. When history shows us warning signs, staying silent is not an option,” he said.
But let's get to something more concrete. At least is there a date for this event, where probably some potential investors will be revealed? No, nothing.
“It's not about positions, power, or internal politics. It's about creating a serious space for reflection so that São Paulo can once again be a reference in management, governance, and credibility,” he pointed out.
Last week, the same ‘ESPN‘ brought much more compelling information about Fernandes. It revealed, for example, the behind-the-scenes of his efforts to make Italian Carlo Ancelotti the coach of the Brazilian National Team. He was a key player in the hiring, but he never received the agreed commission equivalent to R$ 7.7 million for the deal.
This is because Fernandes did not have the license required by FIFA to act as an agent, which even led to questions from the football's governing body to the CBF. The hiring was done during Ednaldo Rodrigues' administration but was reviewed by the current president Samir Xaud.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.









































