Grêmio announce three-year main shirt sponsorship with Pitaco worth around R$ 140 million | OneFootball

Grêmio have named Pitaco as their new main shirt sponsor, announcing a three-year agreement on Wednesday.

According to Globo.com, the contract is worth around R$ 140 million and includes exclusivity to Grêmio, with a penalty if Pitaco seeks to sponsor Inter.

At least two carmakers made bids for the space and talks progressed. Behind the scenes, a deal with a manufacturer was even viewed as likely, but CEO Alex Leitão, negotiating with president Odorico Roman, chose the betting firm.

Pharmaceutical company Cimed is expected to be unveiled in another position on the shirt, having also been considered for the main slot.

Throughout this season, club officials had expressed caution over betting partners, citing an uncertain market amid new regulations and rising taxes. That stance was used to explain the slow search for a principal sponsor.

Pitaco was founded in Brazil in 2019 and is part of the Draftea group, a technology company focused on sports entertainment and betting.

Grêmio have been without a master sponsor since December last year. A month earlier they terminated a deal with Alfa Bet after three instalments went unpaid, leaving R$ 12 million outstanding on a contract worth R$ 50 million.

Source: Globo.com

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