How much is Grêmio’s shirt worth without Pitaco? Find out | OneFootball

In 2026, Grêmio’s shirt reached one of the highest commercial values in its history, but the debate over the future of the kit gained another chapter with the Provisional Measure that restricts the activity of betting companies in Brazilian football.

RTI Esporte Agency has learned that the contract with betting company Pitaco, announced in September, provides for approximately R$ 140 million over three years, equivalent to about R$ 46.7 million per season.

The problem is that the deal was signed just as the new regulatory offensive against betting companies was about to begin. Two days after the Pitaco announcement, the federal government presented the measure that calls for the removal of betting companies from football.

The club’s board said it would wait for further developments before determining the impact on the contract. The question, therefore, became another one: how much is Grêmio’s shirt worth without its main sponsor?

The kit reached around R$ 100 million per year

The most recent figure available indicates that Grêmio began to generate approximately R$ 100 million per season from its kit properties after Pitaco’s arrival and the renewal of other contracts.

The amount includes the main sponsor and the other brands displayed on the shirt. Considering the roughly R$ 46.7 million per year attributed to Pitaco, the sum of the other properties represents approximately R$ 53 million per season.

This figure, however, should be treated as a calculation reference, not as an official table of individual revenues. Grêmio did not disclose how much each sponsor currently pays for the space it occupies on the kit.

Banrisul, Havan and other brands

Among the partners are Banrisul, Havan, Tintas Coral, Unifique and Ingresse, in addition to other commercial properties. Tintas Coral, for example, occupies the small crest area on the shirt, while Havan began appearing on the shoulder.

The values of these deals were not disclosed individually. Unifique also joined the group of sponsors in 2026, as part of an agreement related to the Arena do Grêmio modernization project.

Ingresse has a broader agreement, which includes tickets, digital solutions and commercial deliveries, with R$ 45 million in signing bonuses over three years. For that reason, the amount should not be treated solely as a shirt sponsorship share.

What happens if Pitaco leaves Grêmio?

This is where the Bets Provisional Measure turns the commercial issue into a financial problem. If Pitaco stops generating revenue without an immediate replacement, Grêmio could lose about R$ 46.7 million per year from the main sponsorship slot.

In this scenario, taking as a reference the roughly R$ 100 million annually currently attributed to the kit, a commercial package worth around R$ 53 million per season would remain. That does not necessarily mean this will be the amount actually received without Pitaco.

The challenge is replacing the main sponsor

Recent history shows how difficult that is. Before Pitaco, Grêmio went months without a main sponsor after ending its deal with Alfa Bet. Proposals ranging from R$ 20 million to R$ 25 million per year were considered below the target, which was close to the R$ 50 million from the previous contract.

Pitaco eventually came close to that level, with a R$ 140 million contract over three years. Therefore, if the new legislation removes betting companies from the kit, Grêmio’s challenge will not simply be to find a company to occupy the central space on the shirt.

Grêmio will have to replace about R$ 47 million per year without devaluing the shirt. Of the estimated R$ 100 million, R$ 46.7 million comes from Pitaco and R$ 53 million from the other properties. The Bets Provisional Measure could change that equation.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.