How much money West Brom will earn from Sky Sports TV deal in 2025/26 | OneFootball

We looked at how much money West Brom will earn from the Sky Sports TV deal in the upcoming season.

West Bromwich Albion are preparing for another year in the Championship after missing out on the play-off places last season.

West Brom spent much of the first half of last season sitting in the top six, but they were dealt a huge blow when head coach Carlos Corberan made a shock move to Valencia in December.

Tony Mowbray made an emotional return to The Hawthorns to replace Corberan the following month, but the 61-year-old did not have the desired impact, and he was sacked in April after winning just five of his 17 games in charge, with the Baggies eventually finishing in a disappointing ninth place under caretaker James Morrison.

Albion will hope they can sustain a more consistent promotion push next season under the guidance of new head coach Ryan Mason, who left his role as assistant at Tottenham Hotspur to take up his first managerial role at The Hawthorns earlier this month, and the 34-year-old made his first signing this week as defender Nat Phillips joined from Liverpool for a fee of around £3 million.

West Brom supporters will turn up in large numbers home and away once again next season, but they will also regularly have the opportunity to watch their team on television, and we looked at how much money the club are set to earn from the Sky Sports TV deal.

West Brom's expected earnings from Sky Sports TV deal

Ahead of the start of last season, EFL clubs agreed a five-year deal with Sky Sports that will see the broadcaster show over 1,000 matches from across the Championship, League One and League Two every year.

The agreement was not unanimously popular with supporters, who often bemoaned the late notice given about changes to kick-off times, as well as frustration about their team's fixtures being moved away from the traditional Saturday 3pm slot.

However, while the deal did create some disadvantages for fans, it is made up of guaranteed payments of £895 million, plus a further £40 million in marketing benefits, and each club stands to benefit financially.

According to WalesOnline, Championship clubs receive around £3 million to £4 million per season from the Sky Sports TV deal, with potential additional earnings of between £500,000 and £1.5 million for each individual game that is selected for broadcast, which gives an indication of the likely figures that West Brom will receive next term.

As part of the deal, every EFL team is guaranteed to feature more than 20 times per season on Sky Sports, and with Albion expected to be among the promotion contenders in the second tier with a high-profile head coach at the helm, they could be a popular pick for the broadcaster in the upcoming campaign.

Sky Sports revenue will be welcome for West Brom after honest Shilen Patel admission

Having been relegated from the Premier League four years ago, West Brom no longer receive parachute payments, and they have faced no shortage of financial restrictions in recent years as Shilen Patel continues to deal with the legacy of the mismanagement of former owner Guochuan Lai.

While the situation is certainly improving under Patel, the Albion chief admitted this week that the challenges posed by the Profitability and Sustainability Rules will remain a problem for the club this summer.

"The realities of P&S aren’t going away just yet, and its existence will necessarily govern our approach to the summer," Patel said in an open letter to supporters on the club's official website.

"Our three-year P&S rolling average calculation will no longer include the slight profit of 22/23, leaving us with a challenge similar in magnitude to last year’s.

"Every summer will require us to be prepared for the departure of players and the recruitment of well-vetted talents to succeed them; this summer, we will once again have to be pragmatic, adaptable, and resourceful and consider factors beyond our simple preferences in player trading."

With that in mind, the income from the Sky Sports TV deal will be extremely welcome for the Baggies as Patel continues to balance the books at The Hawthorns, and he will be hoping that his team are regularly selected for broadcast next season, which would, of course, also be a sign that they are performing well on the pitch.