HSV seen in a whole new light: ‘No more mockery or schadenfreude’ | OneFootball

In recent years, HSV has embarked on an impressive path of economic recovery. That is also reflected in the public perception of the club.

The former restructuring case has now become a club with a clear structure, growing stability, and renewed standing within the industry. This development was driven in large part by Eric Huwer, who, after eight years in various roles, was promoted to Chief Financial Officer in 2023.

Just a few seasons earlier, HSV was financially backed into a corner, posting deep losses and heavily dependent on external backers such as patron Klaus-Michael Kühne. Today, however, the Rothosen are in significantly better health and, above all, more broadly positioned. Revenue is growing steadily, the Volkspark is sold out without exception, and the club is also recording significant increases in sponsorship and merchandising.

Huwer recently summed up this development in Sport Bild: “We want to keep growing — and to do so sustainably and healthily.” The focus is clearly on long-term stability instead of short-term risks.

Photo: IMAGO

Huwer: “HSV is reliable and reputable”

With the economic consolidation, HSV’s image outwardly has changed as well. For years, the club was the most popular target of ridicule in Germany. But little of that can be felt today. “We no longer sense any mockery or schadenfreude toward HSV,” Huwer explains. “HSV is reliable and reputable. We are ‘back’ in a new way, and we will continue on our path courageously and at the same time with all due humility, because we know where we come from.”

Nur die Raute – All the news about HSV

This path outlined by Huwer is also paying off on the sporting side. In year one after returning to the Bundesliga, the team looks more settled, and the synergy between the players and coaching staff is working. Accordingly, the Hanseatic club has long since ceased to be the symbol of crisis it was in years past.

To complete the positive overall development at the Volkspark, only one thing is still missing: securing survival in the league.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.