I’m happy the Kroenke family will lead negotiations for Vinicius Jr – Opinion

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·2 August 2026

I’m happy the Kroenke family will lead negotiations for Vinicius Jr – Opinion

Arsenal are waiting for Vinicius Jr. to give us the green light to make Real Madrid an offer by rejecting their latest contract proposal.

If the Gunners do pounce, I’m relieved to hear reports that Josh Kroenke wants to take ownership of any deal and lead negotiations.

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That’s not meant as any disrespect to Andrea Berta. I maintain the Italian remains one of the best appointments our owners have made since they first joined the club.

Yet we know all about our director of football’s recruitment strategy.

The 54-year-old likes to take his time, collecting as much detail as possible on individuals before going away to review all of the information he’s compiled.

That’s why transfer sagas involving the likes of Viktor Gyokeres and now Bruno Guimaraes seem to drag on for weeks.

Media in England and Spain stress that, while both parties want to find a compromise, Florentino Perez’s improved offer to the 26-year-old will be his final one, with little room for negotiation.

The moment those talks break down, indecisiveness is not an option.

Arsenal must be decisive if the opportunity arises

We can’t spend the rest of August trying to haggle over the asking price because that gives time for counteroffers or even a bidding war.

Most importantly, part of the attacker’s standoff with his employers is his desire to feel valued.

A key selling point of moving to North London is that he can become the face of the brand. That sales pitch is diluted if we are not aggressive in our actions.

The English champions will be breaking their own records in terms of transfer fee and wages, so this transaction would have needed approval from those at the very top of the club anyway.

It would also change the pay structure at the Emirates, and that’s something any owner is naturally going to approach with caution.

(Photo by Wagner Meier/Getty Images)

Why Josh Kroenke taking charge makes sense

Because of the numbers involved, you can understand why Josh feels these talks should be between those with the most authority.

It’s not as though the Kroenke family are strangers to negotiating multi-million-pound business deals, so they won’t be intimidated by speaking directly with the president of Real Madrid.

Father and son know this is a huge opportunity for KSE. Not just in football, but across their entire sporting portfolio, a deal of this magnitude could generate enormous commercial value.

Not to mention it would establish a working relationship with Roc Nation Sports, who represent the player and are one of the biggest agencies in world sport.

Forget whether it’s on the pitch or off it – this is an opportunity that doesn’t come around very often.

For a while now, it has been clear that Stan Kroenke has entrusted Arsenal to Josh as his own project.

If the 46-year-old pulls this off, it could prove to be a turning point in Arsenal’s history.

Dan Smith

Do you agree, Gooners? Should Josh Kroenke take personal control of negotiations if Arsenal decide to move for Vinicius Jr, or should Andrea Berta remain the man leading the club’s biggest transfer deals? Let us know your thoughts in the comments below.

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