Clube Atlético Mineiro
·8 June 2026
Instituto Galo celebrates 5 years of changing lives

In partnership with
Yahoo sportsClube Atlético Mineiro
·8 June 2026

Five years ago, Instituto Galo began a mission that goes far beyond football: transforming lives through solidarity, social inclusion, and a commitment to those who need it most. On this fifth anniversary, Clube Atlético Mineiro’s social arm celebrates an impeccable journey, built with hard work, dedication, and the fundamental support of the Massa Atleticana.
Since its founding, Instituto Galo has already impacted more than 810,000 lives in different regions of Brazil. Over this period, more than 3,500 social initiatives have been carried out, bringing care, assistance, and opportunities to thousands of families.
Recently, Galo Na Veia Instituto Galo was launched, a socially focused membership plan with a symbolic annual fee and tickets priced at R$13.

The Institute’s work was strengthened through the implementation of 19 projects carried out under incentive laws. Another 13 projects have already been approved for future implementation.

Among several standout initiatives, Instituto Galo played a leading role in assisting victims of the floods that hit southern Brazil in 2024, with significant donations and the shipment of relief supplies. It did the same in 2026 with cities in the Zona da Mata region hit by heavy rains.

Over these five years, Instituto Galo has developed projects that have become benchmarks in the third sector and reinforced Atlético’s social role. These include the Club of the Immortals, focused on valuing and supporting former athletes and former employees; School of the Future, which promotes education, development, and training for children and teenagers through sports; the Musical Project, which uses music as a tool for social transformation and inclusion through an orchestra and a marching band; as well as Galo in Action and Galo in Daycare Centers, which take the mascot Galo Doido to schools, hospitals, underserved communities, and daycare centers, Meet the Idol, where after matches athletes interact with people with special needs, among many other major initiatives.

The Institute has also expanded its support network through Club of the 113 and Club of the 113 Women, groups of fans that play a fundamental role in sustaining the institution’s social initiatives. Through monthly contributions, members fund Instituto Galo’s actions, ensuring resources to expand the reach of services and generate a positive impact on thousands of lives. In addition to financial support, the clubs strengthen the culture of solidarity and social engagement among Atlético fans.
Clube Atlético Mineiro president Sérgio Coelho highlighted the importance of Instituto Galo to the Club’s history and to building a legacy that transcends sport.
“At five years old, Instituto Galo is firmly established as one of the greatest examples of how sport can generate a positive impact on society. It is a source of pride to see a project that mobilizes Atlético fans, partners, and volunteers around a mission that transforms lives.”
Instituto Galo president Maria Alice Coelho celebrated the date and reaffirmed the institution’s commitment to expanding its social impact.
“As it completes five years, Instituto Galo reaffirms its mission of using the strength of the Atlético brand to promote citizenship, inclusion, and social development. It is a story built with the participation of volunteers, partners, staff, and the Massa Atleticana, who turn their passion for the Club into concrete acts of solidarity. The fifth anniversary represents a celebration of achievements reached, but also the beginning of new challenges and opportunities to further expand the reach of the Institute’s social initiatives.”
Congratulations to Instituto Galo on five years of dedication, impact, and transformation. A journey that makes Atlético proud and shows that Galo is giant on and off the pitch.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.







































