Is the 250-million deal in jeopardy? Viessmann is keeping FC Bayern in suspense | OneFootball

FC Bayern apparently wants to sell the last remaining shares in its soccer public limited company. Viessmann is considered the Munich club’s clear preferred candidate. However, there is no sign of an imminent 250-million-euro deal.

In recent days, reports about a possible investment by the Viessmann Generations Group in FC Bayern have caused a stir. The tz and Münchner Merkur had reported that five percent of FC Bayern München AG could be sold to Max Viessmann’s company for around 250 million euros.

After the *Abendzeitung München* had already denied that concrete negotiations were taking place, *kicker* is now providing further background. According to the report, Bayern Munich does indeed want to “push forward aggressively” with the sale of the remaining shares. The goal is to bring Viessmann on board as a new shareholder.

The key point: The potential buyer is apparently in much less of a hurry than the German record champion.

Bayern wants Viessmann—but the price has not yet been discussed

According to information from *kicker*, Max Viessmann currently sees no reason to push for a potential investment in the short term. In any case, no specific figures have been discussed between the parties so far.

Consequently, the rumored 250 million euros for five percent of the shares should not currently be understood as a negotiated purchase price. A short-term agreement—and the resulting windfall for the Munich club—is therefore not in sight.

In principle, FC Bayern has been considering the possibility of selling its remaining available shares for some time. The club holds a 75.01 percent stake in FC Bayern München AG, while Adidas, Audi, and Allianz each own 8.33 percent. There is therefore still room to maneuver up to the established limit of 30 percent for external shareholders.

Viessmann is considered a strategic partner of choice

It comes as little surprise that Viessmann, of all companies, is in the spotlight. The company has been a sponsor of FC Bayern since 2018, and the partnership has been continuously expanded over the years.

Max Viessmann, too, has long had close ties to the club. The entrepreneur has been a member of the advisory board since 2025 and, according to *kicker*, is highly regarded internally as a strategic partner. Should Viessmann indeed acquire shares, this would also entail a seat on the supervisory board.

Financially, the Viessmann Generations Group also has the necessary resources. In 2023, the HVAC division Viessmann Climate Solutions was sold to the U.S. corporation Carrier for approximately twelve billion euros.

The situation is thus clear: Bayern wants to bring Viessmann on board as a new shareholder and is pushing ahead with this plan. However, the much-discussed 250-million-euro deal is by no means close to being finalized. As long as there are no concrete negotiations regarding the amount and Viessmann itself is not pushing for a quick decision, the matter is likely to drag on.