👕 Just walking billboards now: football club has 1,000 shirt sponsors! | OneFootball

When there’s hardly any room left for fabric on a jersey, the marketing department has usually gone completely off the rails. Or the club is in desperate need of money. In the case of Deportivo Municipal, it’s probably the latter.

After dropping into the third division, the traditional Peruvian club is in deep financial trouble. So the club simply decided to sell 1,000 mini advertising spots on its own jersey.

For the equivalent of 60 US dollars, pretty much anyone could take part—preferably local businesses. That really ranged from kiosks and auto repair shops to chicken grills.

The plan worked: within just three months, all the ad spots were sold out. The result is a shirt that looks more like a billboard than a classic football jersey.

But as long as the cash keeps rolling in, nobody is likely to mind.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇩🇪 here.

📸 RODRIGO ARANGUA - AFP or licensors