Juventus and Cygames extend partnership until 2027 | OneFootball

Juventus and Cygames have renewed their partnership until 2027. Cygames’ logo will again be worn on the back of the Men’s First Team shirt through the 2026/27 campaign, continuing a collaboration that began in 2017 and has become one of the longest-standing commercial partnerships in the Club’s history.

Through the years, Juventus and Cygames have built a strong and lasting relationship based on innovation, creativity and a shared international vision. This renewal reflects the success of a partnership that has evolved alongside the rapid changes transforming the worlds of sport, entertainment and digital media.

As one of Japan's leading entertainment companies, Cygames has earned a global reputation through its ability to create world-class experiences across video games, animation, manga and digital entertainment. The company's talent for building passionate communities around its content while continuously innovating has made it a natural partner for Juventus and a valued member of the club's family of partners.

Looking ahead, the partnership will continue to leverage Juventus' global platform, its digital ecosystem and the Juventus Creator Lab, creating new opportunities to engage fans through innovative storytelling and increasingly compelling content.

Peter Silverstone, Juventus Chief Business Officer, said:

"We are delighted and deeply grateful for the trust that Cygames has continued to place in Juventus and for the support they have shown throughout our partnership. Over the years, we have had the privilege of watching Cygames grow into one of the most respected and successful names in the global entertainment industry.

The alignment between Cygames' passion for innovation and Juventus' philosophy, 'We Are Youth. Since 1897.', makes this partnership especially strong. We are excited to continue creating value and new engagement opportunities for Cygames around the world through our global digital ecosystem of almost 200 million followers, 40% of whom are under the age of 24, as well as through the Juventus Creator Lab.

Partnerships of this longevity are rare. They are built on trust, shared ambition and a commitment to growing together. We are proud that Cygames has chosen to continue this journey with Juventus, and we look forward to working together for many years to come."