🤝 Juventus and Vlahovic agree to discuss a new contract | OneFootball

The recent statements by Damien Comolli, the new CEO of Juventus, regarding the renewal of Dusan Vlahovic have injected a dose of calm into the tense media debate about the future of the Serbian forward.

He stated that there is an agreement with the player to "talk about it [the renewal] at the end of the season." Comolli sets a clear strategy: to separate the current performance of the team and the player from the pressure of a contractual negotiation.

However, this strategy also carries significant risks. Dusan Vlahovic is one of the most sought-after young forwards in Europe, and postponing the renewal beyond February — the time when, according to reports, he would enter his critical contract phase — could attract tempting offers from Premier League clubs and other European giants. If the Serbian maintains or improves his excellent current performance, his market value and, consequently, his contractual demands will skyrocket. Therefore, Comolli's "calm" should be interpreted as a calculated gamble: Juventus trusts that its sports project will be attractive enough to retain the player when the time comes to sit at the table.

The financial context of Juventus, which has gone through a phase of restructuring and austerity, also explains this caution. Negotiations at the end of the season allow for a more precise evaluation of the club's economic situation and its ability to offer a salary in line with Vlahovic's expectations without compromising its sustainability goal. Comolli, with his experience in sports management, knows that any long-term contract with a star must fit into the club's overall picture. The promise to talk at the end of the sports cycle aligns the timing with the annual budget planning.

In summary, Comolli's words are not a sign of indifference but a reflection of management seeking control. By setting a clear timeline, the club is sending a dual message: to Vlahovic, to focus on winning; and to the market, to know that the Vecchia Signora has a plan. The fate of the talented forward will be decided in the summer, and until then, the priority is the pitch. It will be the quality of his performance and the ambition of the Juventus project at that time that will determine if today's verbal agreement becomes a million-dollar signature tomorrow.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

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