Kiwi footballer tops All Blacks on socials thanks to Argentine influencer | OneFootball

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Kiwi footballer tops All Blacks on socials thanks to Argentine influencer | OneFootball

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·2 June 2026

Kiwi footballer tops All Blacks on socials thanks to Argentine influencer

Article image:Kiwi footballer tops All Blacks on socials thanks to Argentine influencer

Tim Payne, defender for the New Zealand national football team, became a viral phenomenon on social media. In the lead-up to the World Cup, a massive digital campaign driven by Argentine influencer Valen Scarsini catapulted the player’s popularity to unprecedented levels.

Article image:Kiwi footballer tops All Blacks on socials thanks to Argentine influencer

In less than a week, Payne’s Instagram account saw exponential growth and has already surpassed the 4 million follower mark. With this milestone, the footballer managed to digitally dethrone the All Blacks, New Zealand’s historic and iconic rugby national team, which currently has 2.8 million users on that platform.

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Article image:Kiwi footballer tops All Blacks on socials thanks to Argentine influencer

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.

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