Radio Gol
·2 June 2026
Kiwi footballer who beat the All Blacks online thanks to influencer

In partnership with
Yahoo sportsRadio Gol
·2 June 2026

Tim Payne, a defender for New Zealand’s national soccer team, became a viral phenomenon on social media. In the lead-up to the World Cup, a massive digital campaign driven by Argentine influencer Valen Scarsini catapulted the player’s popularity to unprecedented levels.

In less than a week, Payne’s Instagram account saw exponential growth and has already surpassed the 4 million follower mark. With this milestone, the footballer managed to digitally dethrone the All Blacks, New Zealand’s historic and iconic rugby national team, which currently has 2.8 million users on the platform.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇪🇸 here.







































