KTO brings sports betting to Copa do Brasil broadcasts on CazéTV | OneFootball

The sports betting house KTO has been confirmed as one of the official sponsors of the 2026 World Cup broadcasts on CazéTV, which will exclusively show all 104 matches of the tournament on YouTube.

The platform, created by Casimiro Miguel, will be the only one in the country to fully broadcast the competition, and KTO's presence reinforces the brand's expansion in the digital environment and its consolidation among the leading companies in the sports betting sector.

The brand and communication director of KTO Brazil, Andreas Müller, stated that the partnership is expected to generate a significant impact for the company. “It will be a considerable impact. We are talking not only about the largest World Cup in history but also the most digital,” explained the executive.

“In the group stage alone, we will have four to six games per day, generating about 12 uninterrupted hours of entertainment, considering the playing time, breaks, and all the journalistic coverage. And CazéTV will broadcast everything!” he celebrated.

According to Müller, the proposal is to unite the audience and the brand around a complete digital experience. “The great opportunity is to create an active connection with the fans, taking advantage of the full potential of the digital environment. More than advertisers, we will position ourselves as partners of the fans, bringing products and information that will enrich the cheering experience.”

KTO has maintained a constant presence in CazéTV's sports broadcasts since the beginning of 2025. The company was linked to the broadcast of the Paulista Championship and the Club World Cup, an event that surpassed 5 billion views on digital platforms.

According to data released by Máquina do Esporte, the channel reached 51.7 million connected devices and recorded audience records, highlighting the game between Palmeiras and Chelsea, which had more than 6.1 million devices connected simultaneously, the second-largest audience of the tournament.

Müller considers these numbers an indication of the strength of sports streaming. “The trend is that many people will spend the day connected to the CazéTV ecosystem, following every goal, every unusual play, every meme. And we, at KTO, will be together with the fans, bringing firsthand products that will make the experience even more engaging.”

A study by the company Paysafe showed that 66% of Brazilian bettors intend to place bets during the 2026 World Cup, placing the country among the most engaged with the event. The study also points out that Brazil could represent 10% of the total global betting volume during the tournament, moving about US$ 3.5 billion.

Additionally, a report by the sports betting house KTO highlighted the trends observed in 2022. The research indicated that Brazil was the most bet-on team in the tournament, followed by Argentina and France, and that 93.5% of bettors prefer pre-game bets. The study also revealed that 92% of bets were made via smartphones, demonstrating the complete digitalization of bettor behavior.

KTO is among the sports betting houses that operate legally under the new Brazilian market regulation, in effect since the beginning of 2025. In the same year, the brand announced the five-time world champion Denílson as ambassador in Brazil, reinforcing its commitment to responsible gaming and safe entertainment.

Speaking about the significance of being present at a global event like the World Cup, Andreas Müller highlighted the importance of reinforcing trust in the sector. “When you have a media mega-event on a widely-reaching channel like CazéTV, broadcast through a global platform like YouTube, you send a message to people: that the betting market is indeed reliable and safe.”

“It's a message that values companies that play within the laws and rules of the sector, promoting Responsible Gaming and protecting the consumer,” highlighted the director.

KTO's presence in the World Cup coverage symbolizes not only the consolidation of a globally operating sports betting house but also the strengthening of transparency and security in the new regulated betting scenario in Brazil.

 [1]https://www.mktesportivo.com/2025/10/como-youtube-e-cazetv-potencializarao-as-oportunidades-comerciais-na-copa-do-mundo-2026/

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.