Nosso Palestra
·12 March 2026
Leapmotor eyes Palmeiras sponsorship amid fierce rivalries

In partnership with
Yahoo sportsNosso Palestra
·12 March 2026

Leapmotor, a Chinese electric vehicle company, has shown interest in sponsoring Palmeiras after Fictor’s departure, as reported by NOSSO PALESTRA last Wednesday (11).
NP found that the brand, which recently entered the Brazilian market, is betting on the great visibility provided by Verdão due to its recent achievements in all categories to boost demand and sales of its vehicles in the country.
Furthermore, with BYD entering football by sponsoring Corinthians and expressing interest in acquiring the naming rights for Morumbi, Leapmotor believes it is necessary to enter this market to compete and secure its place in this rapidly growing sector in Brazil.
Recently, the company entered South American football by sponsoring Universidad Católica of Chile, just months after starting operations in the country, and now seeks to replicate this with Verdão.
Founded in 2015, Leapmotor is a technology-based smart electric vehicle company. The founder, Mr. Zhu Jiangming, is an electrical engineer with over 30 years of technical experience. Leapmotor is headquartered in Hangzhou, Zhejiang Province, China, and its business scope covers smart design of electric vehicles, research and development, manufacturing, smart driving, electric motor control, battery system development, as well as cloud computing-based vehicle network solutions.
In Brazil, the company was officially launched in November 2025 and is a member of Stellantis, an automotive group that includes brands such as Fiat, Jeep, Ram, Citroën, and Peugeot.
This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.
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