LED signs and wraps: Nubank starts rebrand at Palmeiras' stadium | OneFootball

Palmeiras’ stadium was officially renamed Nubank Parque on June 11 after the bank acquired the naming rights and carried out the transition following nearly 12 years of Allianz Parque’s history.

Palmeiras stadium’s new identity

NOSSO PALESTRA found that Nubank began changing the identity of Palmeiras’ arena this week. The initial focus is on completely replacing the banners spread throughout all sections with the company’s logo or the stadium’s name.

Changes:

Photo: Reproduction

Other adjustments and activations are still being studied and carried out, such as the installation of gateways at the entrances to Nubank Parque to improve the experience for Palmeiras fans.

LED panel with the name

As reported by NP, City Hall denied Nubank’s request twice to install an LED panel on the Palmeiras arena’s sign, “because the installation of illuminated electronic panels on external building facades is not permitted, being allowed only in enclosed internal spaces“

Photo: Reproduction

Despite the second denial, the bank is still in talks with those responsible in the municipal sector, trying to find a way to carry out what had been designed and planned for specific actions.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.