Leila swaps gifts with WTorre co-founder as Allianz Parque marks 11 years 🎁 | OneFootball

Allianz Parque celebrates 11 years of history this Wednesday. Before the match between Palmeiras and Vitória, valid for the 37th round of the Brazilian Championship, Leila Pereira, president of Palmeiras, and Sílvia Torre, co-founder, exchanged tributes on the stadium pitch in celebration of 11 years of partnership.

During the ceremony, Sílvia Torre, co-founder and chairwoman of the construction company’s board, presented a commemorative plaque to Leila Pereira, while the Verdão president gifted Sílvia a club jersey with the number 11 on it.

The gesture symbolized another chapter in the partnership between Palmeiras and WTorre. Inaugurated on November 19, 2014, Allianz Parque has established itself as one of the country’s main multi-purpose complexes.

Allianz Parque in Numbers

Over these 11 years, it has welcomed more than 17 million people and hosted over 2,000 events, including 340 Palmeiras matches, with 646 goals scored: 224 wins, 67 draws, and 49 losses. In addition, Verdão has already won nine titles at the venue: two Brazil Cups (2015 and 2020), two Brazilian Championships (2016 and 2022), four Paulista Championships (2020, 2022, 2023, and 2024), and one Recopa Sudamericana (2022).

The arena has also established itself as one of Brazil’s top entertainment venues, hosting 255 national and international shows. The attendance record was set on November 26, 2023, when 49,596 spectators attended a Taylor Swift concert.

Partnership Between Palmeiras and WTorre

Managed by WTorre under a contract valid until 2044, the stadium has expanded its operations and today offers a variety of attractions beyond football, such as three restaurants, a barbershop, tattoo studios, and spaces for corporate events accommodating up to 2,000 people.

The business model includes 15 sponsors, with naming rights agreements, sector rights, and exclusive food and beverage partnerships. The structure also features 160 suites, which can reach up to R$ 1 million per season.

In 2024, Allianz Parque generated more than R$ 240 million in operational revenue, not including Palmeiras’ match ticket sales, whose proceeds go entirely to the club. The past year also marked an agreement between the construction company and the club, resulting in R$ 50.1 million paid upfront to the team.

This article was translated into English by Artificial Intelligence. You can read the original version in 🇧🇷 here.