Liverpool land record £300m shirt deal: Turkish Airlines to replace Standard Chartered from 2027 in five-year partnership | OneFootball

Liverpool have announced a new £300m front of shirt sponsorship deal with Turkish Airlines that will become active next season.

Turkish Airlines will become the club's main sponsorship partner from June 2027, replacing Standard Chartered after 17 years.

Liverpool believe the five-year agreement is the most lucrative shirt sponsorship deal inPremier League history, though Manchester United claimed their arrangement with Snapdragon is also worth a similar fee per season. The airline's branding set to appear on the front of men’s, women’s and Academy match shirts from the start of the 2027-28 season.

Standard Chartered will remain sponsor of Liverpool, moving to a position as global partner. The re-signed terms for Standard Chartered were believed to be around £50m per season between 2023 and 2027, with the new agreement set to bring in £60m per year.

Liverpool announce most lucrative Premier League shirt sponsor as Turkish Airlines signs £300m deal

“This is a milestone announcement for us and we are delighted to welcome Turkish Airlines as our main club partner from June 2027," Ben Latty,chief commercial officer at LFC, said.

“The front of the Liverpool shirt holds a special place in the history of our club. Turkish Airlines is a globally recognised organisation with an extensive international network, and we look forward to beginning our partnership and building a strong relationship together, with already strong foundations built from those special memories back in 2005.

“This announcement also provides an opportunity to recognise the extraordinary contribution Standard Chartered has made to Liverpool FC over the past 17 years.

“They have been an important part of our journey through an exceptional period in the club’s history, and we are delighted that Standard Chartered will remain part of the Liverpool FC family as a global partner from June 2027.

“As we prepare for this transition, we look forward to this new season and welcoming Turkish Airlines as our main club partner from June 2027.”